Some advice for tee shops: link other colors
November 4, 2009Not every online store has the ability to choose tee colors on the design page so many sites have to have a separate page for each of the tee colors for a design.
If you do have to do this, be sure and link to all the other colors from each of the pages. For example… you have a FooBar design that comes in two colors of tee:
http://someteesite/foobar_orange.html
and
http://someteesite/foobar_grey.html
On the orange page you should have something like:
This foobar design also available in grey
and on the grey page:
This foobar design also available in orange
Someone might go directly to one of the pages and think it’s a cool design but not like the color tee and not realize you have it in another color. By mentioning it right there, while they are on your site, you could potentially make a sale you wouldn’t have otherwise. Some people will just move on to another site, thinking you don’t have the tee in a color they want - don’t let them go!
The same thing applies to men’s and women’s versions. Be sure and link back and forth between the two in case a guy hits the women’s version of your tee or vice versa. Show them you do have what they are looking for. Snorg Tees does this. Click on any of their tees and you will see on that page a link that says “Available in women’s sizes” or “Available in men’s sizes”
Great post guys, thanks for the advice!
You know I thought about that idea, but after reading it and the more I think about it, I think it’s a good very idea. I actually like having a separate page for a design with a different tee, because it’s good to see the options up front.
I think its really good idea to have different product for each color & connect them each other.
I am having one Product for one design for now. btw, option of color and product photos of each color is good option as well. only different design can have different product. I just don’t like to repeat designs on catalog page when you have 1 design in black, blue, red, green & it won’t look at good either.
in title you can say. “Title Design - in Blue, Green..”